OBSERVE
Watch how discovery actually behaves instead of relying on inherited assumptions.
03PROJECTS / PROOF OF PRACTICE
WORKINGIN PUBLIC.
Ideas get more useful when they meet real constraints, real markets, and real people.
These projects are where Tyler tests what he believes about discovery, reputation, experience, and growth.
01THE STANDARD
BUILD TO LEARN
Not a portfolio of finished answers. A connected body of work asking better questions.
Each project occupies a different layer of discovery—from helping local companies become legible to creating media and marketplaces people can navigate.
A
THE OPERATING LAB
EST. 2025BHennhouse
The studio where ideas about local search, entity clarity, reputation, and useful digital experiences get tested in the real world.
QUESTION BEING TESTEDCan local search become an operating discipline instead of a disconnected marketing deliverable?
THE OPEN CONVERSATION
LISTEN / WATCHCThe Hennhouse Podcast
Conversations with founders and operators about search, AI, sales, systems, and what durable growth looks like from the inside.
QUESTION BEING TESTEDWhat do practitioners know that polished playbooks and generated summaries leave out?
A DISCOVERY EXPERIMENT
EXPLOREThe Roofer Finder
A nationwide directory exploring how location, structured business data, and useful matching can make a fragmented market easier to navigate.
QUESTION BEING TESTEDCan a useful discovery layer organize a fragmented market around place, context, and fit?
02HOW THE WORK CONNECTS
BUILD
Put the idea into a system where users, markets, and constraints can push back.
PUBLISH
Share the useful parts so the work can be challenged, refined, and extended.